LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV ne